Swarovski

Swarovski Announces Ariana Grande as Brand Ambassador

Ariana Grande has evolved her style over several decades, experimenting fearlessly with fashion, jewelry and bold make-up looks. An advocate for inclusivity and empowerment, she is the epitome of joyful extravagance and self-expression. A true global style icon, Ariana is embarking on an exciting creative journey with the House.​

‘I am thrilled to be Swarovski’s Brand Ambassador. It’s an honor to represent a House that shares my passion for creativity, pushes the boundaries beyond the world of jewelry, and promotes values of unapologetic self-expression. I cannot wait to embark on this journey and to inspire others to embrace their own unique sparkle.’
Ariana Grande

’Ariana’s charisma and positive energy resonate with Swarovski’s essence of bringing joy to the world, and I am thrilled that she is joining us as Brand Ambassador. Ariana is a brilliant artist whose creativity shines through her songwriting and vocal performances as well as her personal style. I look forward to engaging in inspiring creative dialogues together.
Giovanna Engelbert, Global Creative Director